Feel Good Half Naked

The sun is out and there is no better time to start thinking of swimwear for all those weekend getaways, pool time, or summer vacations. While the struggle to find a proper fitting and fashionable suit is most definitely real, there is no way you should forgo a fun-filled summer due to the lack of a killer bikini or one piece. We’ve asked Lori Bacon,Swimco’s president and owner, for her top tips for getting it right and what trends are HOT for this season.

Q:So what would you say is the best way to get a “Swimsuit Body”?

L:I’d say just have a body, and put on a swimsuit! Every body is a swimsuit body. Toss any hang-ups you have aside, and get ready for fun. Swimwear is your passport to exciting times in and near the water.

Q:How do you find the right swim style?

L:Make sure whatever styles you look at will help give you confidence! If you love your legs, show them off! And if you prefer to minimize a certain area, there are options for that too. Then think if the suit is for a specific occasion, like a girls’ Vegas trip or going to the pool with your kids. Think of what you’re using the suit for, and then finding the right style will be an easy pick.

Q:How can you find a perfect fit?

L:Swimwear doesn’t fit like street clothes, so be ready to find your sizing different from other stores. Trying things on is a must. Also, a lot of people don’t realize you can get cup sized swimwear, so busty gals can still find fantastic, on-trend pieces that offer the proper amount of support. If youvisit our stores, you’ll find the girls know swimwear inside and out. It makes the entire experience so much more enjoyable when you’re talking to someone who really cares about finding you that amazing fit.

Q:What trends are big for this summer?

L:High necklines are still a huge trend, and coming in even more silhouettes than ever. There are bikinis with cute cropped crochet likethis style by Kenneth Cole Reaction, or if you prefer one pieces, you can get the look in aupdated maillot with mesh by La Blanca. Speaking of one pieces, that’s a huge shift in trends this year. One pieces aren’t just for being covered up.Sexy one pieces with high leg lines, plunge necklines, lace up sides and strappy backsare the must-have pieces for summer. I love how they can double as a bodysuit too with shorts.

See the top trends here:

High Necklines

Sexy One Pieces

Thanks so much to Lori for catching up with us! We loved hearing the inside scoop on the hottest trends in swimwear this season.